Try understanding how keywords perform over time to optimize for users and search engines in the best way possible. And most importantly, understand the things your website is lacking from both a technical and content perspective.
Woorank can help you identify duplicate content, downtime, and security issues and provide guidelines on how to fix them. Majestic is one of the best marketing SEO tools according to experts. It has countless useful features like The Majestic Million which lets you see the ranking of the top million websites.
Did your website make the cut? The Site Explorer feature allows you to easily see a general overview of your site and the number of backlinks you have. It also works as an SEO keyword tool to find the best keywords to target while also having features geared to site comparisons and tracking your rank. Google Trends has been around for years but has been underutilized. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest.
If you are unsure which trends are the ones for you, this is the best SEO tool to use. This Chrome extension acts as an SEO checker tool that performs on-page site audits, assesses both your internal and external links, and also does website comparisons to determine how you perform against your competitors. Other features of this SEO analysis tool include keyword analysis such as keyword density, an easy to read SEO dashboard, and an export feature that allows you to easily download and send data to key people on your team.
This tool saves me hours of manual work that I can use to actually move the needle creating SEO optimized content instead. Siteliner is an SEO checker tool that helps you find duplicate content on your website.
Identical content to other websites. And Google penalizes websites with it. It also compares your website to the average of websites checked with this tool to help you better understand where you stand. Identifying and remedying potential problems almost automatically improves quality and value, reduces cannibalization, and adds more context to a specific page if done correctly, which is the whole reason for using this tool.
For a free paid version offering more available tool to offer the ability to check duplicate levels, broken links, and reasons any pages were skipped robots, no-index, etc. It simply and easily lays out URLs, match words, percentages, and pages. All of this has stemmed from Siteliner. It may not be the enterprise-level, all-singing, all-dancing software that promises the world, but its simplicity is perfect.
This SEO keyword tool lets you know the ranking of your keywords. You can add keywords to your search to find out your rank per page for each keyword you optimized for. This information allows you to better optimize your website for that keyword so you can make adjustments as needed.
If I need to know how I am currently ranking for a keyword, I can simply type it in and see. It is extremely accurate and live. Free SEO tools like these simplify the process of determining the best keywords for your website. So rather than going through several websites each day, you can use this one tool to save you a huge amount of time.
Working on a technical SEO audit? A lot of these tools will help. Learn about a technical SEO audit. Some SEO tools concentrate on very specific elements of SEO strategy, but there are several tools comprising an entire suite of useful applications.
These will handle most SEO tasks, and are the only tools on this list that are not free. Ahrefs is one of the most comprehensive SEO suites, containing backlink analysis, auditing capabilities, competitive analysis, and URL rankings, among other features. Ahrefs is a particularly accurate link auditor, because it has an index based on over one trillion website connections.
Furthermore, Ahrefs puts forward fresh keywords and content topics that are already pre-validated. Moz is another conglomerate of valuable tools. From this data, Moz determines the highest performing keywords in search engine results pages SERP and prioritizes them in the best order for the site in question. Moz also has a link module with inherent competitive analysis. Besides keyword and link features, the Moz suite conducts social media, location, and domain analysis.
SEMrush is possibly the most renowned keyword research tool because of its expansive database, which covers more than 46 million domains and million keywords. Furthermore, SEMrush monitors current and historical search engine page ranking against main competitors, as well as their competitors. Google Analytics is the most widely used SEO analytics package, supplying deep knowledge as to how an audience finds and uses a website.
Google Analytics tracks dozens of attributes and behaviors of the people who visit each site. In Google Analytics, marketers can see the geographical location from which users are accessing the site, how long someone was on each page, and how many clicks it took for them to get there. Analytics will track return on investment by following a Google Ads account and anything else that is tagged, such as PR campaigns or social media.
Good data is one thing, but you need to be able to share that data in a meaningful way. Google Data Studio allows users to consolidate data from various sources, compile it into a visualization, and share the final product with peers and managers. Data Studio offers many free dashboard templates to choose from, and they are all fully customizable. These reports are dynamic, meaning that any time there is a change to the numbers, the reports automatically update.
Since the reports are native to Google, they have the same sharing permissions as Google Sheets and Google Docs. Google Search Console is likely one of the most practical and user-friendly, free analytics tools. Search Console acts like a fake user, demonstrating how a site looks to the average visitor. It tracks what queries users type, how often a site appears in the results for those queries, and how often users actually click on the site. Search Console has built-in alerts and troubleshooting for spam, mobility issues, site speed issues, or other problems Google discovers.
Search Console also monitors site traffic and is regarded as providing the most dependable information on crawling and keywords. Based on that data, lists of keywords can be augmented or adjusted to better accommodate a target audience. Similar to Google, Bing offers a full range of search and site analytics. Bing Webmaster Tools provides crawling data, keyword reports, and keyword research functionality that updates every 30 days.
Marketers can use these features to determine what drives clicks and impressions. Moreover, Bing Webmaster Tools is customizable, enabling users to select crawling patterns that match certain promotions or off-peak hours. Users can click on each Bing-recommended best practice to read more about why and how they should implement it and how it will benefit their overall SEO strategies. Savvy digital marketers are looking at SERPs competitively and comparing their sites to top organic competitors, as well as business competitors.
BuzzSumo is a Chrome extension that reveals how often a site is shared on particular forms of social media versus others. It can help users learn what content is trending and send an alert when particular keywords on a list are mentioned on other sites. Companies can then see how they compare to their competitors with this information.
In the free version, users can compare up to two websites at a time. Wappalyzer is a free tool that tells what technology a site is using. Wappalyzer is open-source and can distinguish between over 1, technologies used on websites.
This can help to inspire a better set up of SEO tools and configurations for a company, or to help find ways to increase site performance. Crawlability and indexing are how search engines read websites and catalogue what information is on which pages. Keeping site architecture and on-page links up-to-date helps make this process easier.
The only close competitors in Moz, and since many of their tools were acquired, it is not as integrated into the total platform as Raven in my opinion. Tommy Landry, Return on Now. Great stuff for finding duplicate content issues, internal broken links and canonical and hreflang issues. Especially with the connection to webmaster console and google analytics and finding mismatches in there.
And showing clients a simple interface on how crawling basically works helps them understand what and why to fix. But understand that there is more to SEO then just one tool, you need to use your knowledge, input from clients and multiple sources but for on page seo, Screaming Frog Seo Spider is my first go-to tool. Arnout Hellemans, Online Market Think. Moreover, one tool that brings all the information like website keywords, helps with keyword research, PPC keyword research, competitor analysis, link analysis, website performance management is SEMRush.
No, but seriously, in the time and era when digital marketing tools are coming every day, and few of them are really good, SEMRush stands out as its easy to use and provide the most relevant information that user ideally want.
Moosa Hemani, SE Talks. It would be really easy for me to say MOZ or Screaming Frog here because they are the two core tools I use when auditing and monitoring my clients' websites. Brightlocal also worth a mention for Local too. So buzzstream and contentmarketer here i come!
Thanks again Ian. Thanks Ian. Email-finding tools that are focused on SEO outreach are few and far between. But those two rock the house. Oh wow! I was just looking for a long tail keyword suggestion tool today. Arian, LOL! Yup, I thought that might help people. And in some cases, one business might be better off with a different tool.
But it gives people a place to start. Yup, I find myself going back to the same tools over and over again too. Hi Brian. Great list of SEO tools. Much appreciated. No worries, Dave.
Keep up the awesome work. Great Post Brian!! No need to look any further for seo tools, will definitely be linking back to this one! Thanks Jason. That was definitely the idea behind this guide. To make it the 1 place people go for SEO tool info. Thanks so much for featuring Seed Keywords. I like everything about your website except that the reading section is way too narrow. I am aware that it is easier to read if it is a boxed layout but when it comes to a resources page like this one, a small box with a right sidebar may not be the most optimal choice.
The reading section of this page is around px. Maybe you can try different layouts for different pages depending on the nature of the page or post.
Easier Reading Vs. Less Scrolling. We actually tested the lack of sidebar and it made blog posts hard to read. But it may not be the same for guides like this. Good suggestion. Brian, Can you give a more detailed explaination of quicksprout? I get to the page where i can change the google extension, but still no results.
I can one know thing that this post will rank in first page on top competitive keywords. Hey Brian, Just a heads-up. There may be other little things, but those are the ones I found. Burj Khalifa, Brian!! This is an amazing guide for beginners like me. Aw shucks, would have liked to make this list! Perhaps we can make onto you next epic post about SEO tools! What a comprehensive list, thank you for putting this together! Now time to go create accounts on these for myself!
Good stuff! WOW, such an awesome resource you have for us here, Brian! Impressive the fact you allowed us to filter per type of tool and more. I bet it took you a lot of work reviewing and putting this together. I personally tested and reviewed free and paid tools. And you can filter through the list to find the best SEO software for you.
Check it out:. I want tools that are Free Paid Freemium New. Show only Brian's favorite tools Yes No. An alternative to the Yoast SEO plugin. Enough said. GTmetrix actually loads your site. Want to create Hreflang tags with ease? This free Chrome extension gives you important SEO info from within your browser. SEObility is a robust yet user-friendly site auditor.
Answer The Public combines Google Autosuggest scraping with a question scraper. Overall: super helpful and insanely easy to use. Google Trends Keyword Research Free. GrepWords Keyword Research Paid. A solid, reasonably priced keyword research tool with an excellent question scraper. HitTail Keyword Research Paid.
HitTail does two things very well: 1. Jaaxy Keyword Research Freemium. Keyword Eye Keyword Research Freemium. Keyword Revealer Keyword Research Freemium. Keyword Snatcher Keyword Research Paid. Keyworddit Keyword Research Free Yes. KeywordIn Keyword Research Free. Keywords Everywhere Keyword Research Paid. An excellent keyword research tool that scrapes Google Autocomplete results.
Kombinator Keyword Research Free. Just create a scenario and ask people what they would search for in that situation. SimilarWeb Keyword Research Freemium. Soovle Keyword Research Free. StoryBase Keyword Research Freemium. TermExplorer Keyword Research Paid. TwinWord Keyword Research Freemium.
Wondersearch Keyword Research Free. WordTracker Keyword Research Paid. Wordtracker Scout Keyword Research Free. GeoRanker Rank Tracking Paid. Microsite Masters Rank Tracking Freemium. Microsite Masters is a very solid rank tracking tool.
Rank Ranger Rank Tracking Paid. SEO Rank Monitor tracks your keywords against your competitors. Also does YouTube Rank checking. Serpfox Rank Tracking Freemium. SERPFox is a no-fuss rank tracking tool that just works. A great value.
MarketMuse Content Optimization Paid. A top-notch technical and on-page SEO tool built with German engineering. Text Tools Content Optimization Paid. The best link analysis tool on the market…by a mile. MozBar Backlink analysis Freemium.
Open Link Profiler Backlink analysis Freemium. A solid link analysis and reverse engineering tool. Morningfame gives you insanely actionable insights on your YouTube channel. A kick butt tool for getting the most out of your YouTube channel. Buzzstream Link Building Paid Yes. Good stuff. GroupHigh Link Building Paid. GroupHigh is advanced blogger outreach software.
Linkody Backlink analysis, Link Building Paid. Linkstant Link Building Paid. Linkstant you an email alert every time you get a new link. Why is this helpful? Ninja Outreach Link Building Paid. Ontolo Link Building Freemium.
Pitchbox Link Building Paid Yes. PitchBox is an all-in-one link prospecting and outreach tool. Remove'em Link Building Paid. Rmoov Link Building Freemium Yes. So…What Do You Think? Now I want to hear from you.
What do you think of this list? Or maybe I missed one of your favorite tools. Either way, let me know by leaving a comment below. Thanks Darren. And now I have an idea for my new article. Thanks once again Brian. It must have taken a long time to put this together. Thanks for sharing your opinion Brian and leg work!
Glad that you found a list worth reading. Damn Brian! Thanks Chris. You have outdone yourself Brian, this list is awesome!
Keep up the good work. Well done! Thanks John! Happy trying out, Christopher Pontine.
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